Alexia portfolio

Hey there ! It's Alexia

NICE TO MEET YOU !

With a strong international outlook, I bring a dynamic approach to marketing and communication across diverse markets and cultural contexts. I specialize in content creation, social media strategy and project coordination, and thrive in fast-paced, multicultural environments. Curious and collaborative by nature, I’m always eager to explore new ideas and connect with people from different backgrounds.

Core competiencies

Let’s connect !

Feel free to check out my LinkedIn profile to learn more about my experience or simply to connect !

Social media management

Context l Qwadra

With business units in France, Canada (Vancouver & Quebec), and Germany, Qwadra operates internationally within the orthopedic niche, helping practitioners streamline their processes and optimize patient care through innovative technologies.

Objective

To strengthen the global brand awareness in a highly specialized niche market through social media.

Process

An active social media presence is maintained through biweekly posts. The content strategy focuses on sharing key updates about participation in industry events, product updates and launches, as well as highlighting new installations and customer success stories. By consistently providing valuable and relevant content, Qwadra is positioned as a leading innovator in the field, fostering a strong digital community around its solutions.

Results l 2022 – MID 2025

FOLLOWERS: From 1,800 to 5,000
IMPRESSIONS: From 79,522 to 199,456

Qwadra l @qwadra l LinkedIn, Instagram, Facebook

Made with Adobe Suite

SEO - blog content

At Qwadra

Qwadra

Made with WordPress

Objective

Enhance the online visibility and organic search performance of www.qwadra.com by implementing a content-driven SEO strategy aimed at attracting more qualified traffic to the website.

Process

Close collaboration with a specialized SEO agency enabled the planning and production of optimized blog articles. Engaging and informative content was written to align with Qwadra’s brand voice while adhering to SEO best practices. This included the strategic placement of targeted keywords, optimization of headlines and meta descriptions and ensuring a solid internal linking structure.

Results l SEPT 2024 – MAR 2025

IMPRESSIONS: From 6 000 to 29 000
CLICKS: From 384 to 969

LinkedIn profile optimization

Context

Martin PETIT, known as @el_marticino, is a French influencer and C6/C8 quadriplegic who shares his daily life on social media. He recently launched a podcast called Confidences, where he gives a voice to remarkable journeys and extraordinary stories.

Objective

The primary objective was to highlight his podcast “Confidences”, a weekly show released every Sunday at 11 a.m., available on all major platforms.

Process

Personal branding elements were first defined to capture the uniqueness of Martin’s story and voice. The core message was refined to align with the tone of “Confidences”, focusing on authenticity, empowerment and storytelling.

An impactful tagline was created to structure the profile, while strategic visuals and featured media were integrated to enhance visibility and engagement. The final result presents a cohesive, professional profile that reflects both his identity and ongoing work.

Martin PETIT l @el_marticino
Instagram : + 114K followers
Linkedin : + 5000 followers
Youtube : + 38 000 subscribers

Made with Adobe Photoshop & Illustrator

New product launch

At Qwadra

Qwadra

Made with Adobe Illustrator, WordPress & Mailchimp

Objective

Develop and launch the identity of the new SONA 3D printer range, positioning it as an innovative and essential tool for orthotists and prosthetists. Build a cohesive visual and messaging strategy that reflects Qwadra’s expertise in digital O&P solutions.

Process

The launch began with defining the product’s identity, including its core values, positioning and logo design. Clear and compelling messaging was developed to highlight SONA’s benefits for orthotic and prosthetic care, adapted across multiple formats.
A multi-channel campaign was then implemented, featuring newsletters, a dedicated web page, social media content and brochures. Internally, sales and marketing teams were provided with aligned tools and assets to ensure a smooth and unified launch.

Want to work together?

Contact me and let’s exchange on visio to know how I can contribute to your company.

At Qwadra

Objective

Execute a visually compelling and informative email campaign designed to introduce the SONA 3D printers to a broad subscriber base in multiple languages (French, English, Spanish, German). The campaign focused on generating curiosity, driving engagement and sparking interest in the new product.

Process

A clean, professional and eye-catching design was created to ensure the SONA 3D printers stood out. High-quality visuals of the product, combined with key features and benefits, were showcased to immediately grab attention.

Results

SUCCESSFUL DISTRIBUTION: 97,1%
CLICKS PER SINGLE OPENING: 40,4%
BOUNCE RATE: 2,9%
CHURN RATE: 0,23%

Qwadra

Made with Mailchimp

Webinar

At Qwadra

Qwadra

Made with LiveStorm

Objective

Raise awareness of the software among orthopedic professionals and deliver valuable, hands-on educational content demonstrating how the solution integrates into their daily workflow.

Process

The traditional webinar format was rethought to be less passive and more actionable. The approach was based on a clear concept: one product, one focus, one week. A strong rhythm was established, including scriptwriting, internal validation, live demos based on real cases and a lead analysis system to ensure smooth follow-up by the sales team. This highly collaborative effort involved marketing, product and clinical experts from the outset. The success of this series has since shaped the approach to future campaigns.

Results

TOTAL REGISTRATIONS: + 1000
SOFTWARE TRIAL REQUEST: + 20